16 hours ago | By Clare Varga
Creating sustainable product, is not a new concept in the Active market, but maintaining sustainability with fresh products, has been become standard practice. Case in point, New Balance is slated to release its newest eco initiative, the newSKY™ in October 2011. A line of forward-thinking, environmentally-conscious footwear, for both men and women.
The Active Team was invited to the launch party last week to check out the new kicks in NYC. Hosted at Rockfeller Center, atop its famous Loft & Garden, on Fifth Avenue, the soirée’s setting felt appropriate, tying in the venue’s grass roof along with stunning views of the city’s urban environment.
Made from recycled PET (Polyethylene terephthalate) bottles, the new line is, “designed around the key concepts of Reduce, Reuse, and Recycle for today’s consumer who is looking to maximize their style while minimizing their environmental impact. newSKY’s upper material utilizes 95% post-consumer recycled PET plastic bottles and it is adhered to the outsole with water-based glue. The average pair of newSKY uses the equivalent of eight 20-ounce PET bottles. The shoes are also built with less material than traditional New Balance athletic shoes through thoughtful upper pattern design.”
We were stoked to see New Balance go for a minimal approach to the design, as the shoe’s charcoal grey upper and black piping are contrasted by pops of neon orange and blue. Totally not the traditional palette you see associated with “green” products. Not to mention, the bare-foot inspired profile, is ultra-lightweight. To top things off, New Balance is additionally encouraging consumers to donate the shoes when they are finished wearing them. We’ll certainly be wearing a pair! – Jessica McMenamin
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