Feb 17, 2017 | By WGSN Insider
Big data meets consumer insights. Experience WGSN.
Online luxury fashion retailer Net-a-Porter has bought the domain name and assets of troubled UK etailer My-Wardrobe, which has now ceased trading online.
The sale follows a turbulent few years for My-Wardrobe, which in September told Drapers it was “pausing to review all strategic options” and raised alarm bells among brands as it cancelled all spring 2015 orders.
In November 2013 the company was bought from administrators by Growth Capital Acquisitions in a pre-pack deal and co-founders Sarah Curran and Andrew Curran both left the business.
In recent months the retailer has offered discounts of up to 40% on current season stock as well as a sale across clothing, footwear and accessories of up to 70%.
Although Net-a-Porter’s plans for the company are unclear, My-Wardrobe is expected to continue to fulfil all existing orders. A message on the My-Wardrobe website introduces visitors to The Net-a-Porter Group portfolio, including the core website, discount offer The Outnet and men’s site Mr Porter.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.