Dec 14, 2018 | By Rebecca Stevenson
May 10, 2018
By Jane Boddy
2020 will be the year that a super-futuristic vision becomes reality.
For years we’ve been imagining life in 2020, and now the worlds of technology and science are turning these dreams into reality.
The buzz around these futuristic times will drive a trend towards colours that capture this sensibility.
But why is colour important? It’s has become even more of a focal point over the past year or so, particularly in the design industries, and it’s pioneered by huge trends such as millennial pink and Gen Z yellow – colours that have influenced everything from t-shirts to store interiors.
We have seen the focus of social and economic trends and topics impact colour trends, and these hot colours have become a real trend driver. With this colour of the season story, we are pinpointing the future buzz colour of the season, backed by the key factors driving the trend.
As we near 2020, we will see the clean, pure tone Neo Mint as the colour of choice.
So what does 2020 hold for us?
It’s the first ‘AI Olympic Games’, where artificial intelligence will be helping judges of gymnastics to score marks as precisely as possible. It’s the year the world’s tallest building is completed – the neo-futuristic Jeddah Tower in Saudi Arabia, standing 1km high. The year that NASA’s Mars 2020 Rover begins its mission to see if Mars can support microbial life and may, perhaps, one day be habitable for humans. 2020 could also see Uber introducing ‘flying taxis’ in Los Angeles and Dallas. Meanwhile, the V&A Museum’s much-anticipated ‘The Future Starts Here’ exhibition starts in May, driving more interest towards a pioneering 2020.
When it comes to a colour for 2020, Neo Mint is an oxygenating, fresh tone that harmonises science and technology with nature. It has a cool, futuristic tech feel but also connects with plant life and nature.
From a fashion perspective, Neo Mint embodies the drive towards tones that have gender-neutral appeal, which by 2020 will have moved on from the more feminine hues, and we’ve been sharing this insight across the industry. Read up on our feature in High Snobiety here.
WGSN Colour Director Jane Monnington Boddy says: “My role is to study patterns and trend shifts in many areas from art, fashion and design through to science, technology and economics. This information is supplied to the global design community, to enable them to create products that accurately sit in line with the right trends at the right time for their consumers. We have clients ranging from activewear giants through to car companies and some of the world’s leading retailers. What is becoming clear is the importance of Neo Mint – a shade that succinctly aligns futuristic development with nature”.
Taken from our Key Colours S/S 20 report, you can track the season’s defining colours. The season sees the evolution of established, commercial tones with broad appeal – but Neo Mint is the directional colour of the season, appealing to the trendsetters and early adopters.
What to explore the key colours for yourself? Head to Coloro.
WGSN’s Key Colours presents a first glimpse of the five tones set to make the biggest impact in 2020, access the full report here.
For more expert insight, analysis and design inspiration head to WGSN’s Colour homepage.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.