Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. To date, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and unites nearly one million supporters nationwide each year…while getting everyone in their favorite five pockets!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.