Jul 18, 2018 | By Laura Welch
Mar 10, 2017
By WGSN Insider
Speculation over. Chloé announced today (Friday) that Natacha Ramsay-Levi will be the creative director for the luxury brand’s ready-to-wear, leather goods and accessories, from April 3. She will show her first spring 2018 collection at Paris Fashion Week in September, the house said.
Ramsay-Levi joins from Louis Vuitton where she has been creative director of women’s ready to wear since 2013. Her post will be filled internally, the house said.
— Chloé (@chloefashion) March 7, 2017
Her destination is as-yet unknown with rumours circulating that Burberry or another UK luxury brand is after her.
Chloé said in a statement that Ramsay-Levi would “embody the spirit” of the house founded in 1952 by Gaby Aghion.
“I am very proud to join a house founded by a woman to dress women,” Ramsay-Levi said in the statement.
“I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a ‘look’”.
Chloé chief executive Geoffroy de la Bourdonnaye added that he was “particularly proud” to welcome her to the brand.
“Her extensive experience at two prestigious fashion houses and her creative energy will further expand the maison in Gaby’s vision: at the intersection of Parisian couture savoir-faire and the youthful attitude of the Chloé girl,” he added.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.