Login

NARS introduces All Day Luminous Weightless Foundation

Innovative new formulas help create the latest foundation offering from NARS. Combining weightless long-wear technology with even tone technology, the new All Day Luminous Weightless Foundation is said to provide flawless, full coverage with just one drop.

Claiming to last for up to 16 hours, it’s ideal for all skin types and comes in 20 shades. The unique fluid, oil-free formula moves with the skin, providing a light-as-air feeling that also serves to neutralize redness, dullness and discoloration – helping to improve the appearance of the skin over time.

With packaging designed by Fabien Baron of New York firm Baron & Baron, the advanced pump is intended to dispense just the right amount of foundation needed to cover the entire face.

The press launch last year saw groups take to the sky in a unique Dine in the Sky experience over Waterloo. With a 360° view of the capital, the novel event was designed to mimic the weightlessness of the product.

NARS All Day Luminous Weightless Foundation is available nationwide now and at www.narscosmetics.co.uk

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more with a WGSN membership. Click for a demo.

Related Stories

Wild Oleander nail salon in NYC

Why Wild Oleander is your new favourite nail salon

Beyond beauty: The rise of new hybrid spa and health centres

Nikkie De Jager make up tutorials

Maybelline links up with Nikkie De Jager for YouTube series

Share
Tweet
+1
Share
Pin