NÁMENK Melds Mexican Handcraft With Street Luxury
By Jian DeLeon

The leather handcraft brand from Mexico City street culture veteran Ricardo Campa mixes artisan traditions with modern sensibility.

Sep 30, 2016
/

7 photos
Like

Ricardo Campa is a Mexico City storeowner and street culture veteran who is a pivotal figure in bringing Mexico into the increasingly relevant conversation where streetwear, youth culture, and high fashion are converging.

IMG_8569

The proprietor of stores Headquarter and Kamikaze, where accessible skate-inspired lines and street-ready decks share shelf space with covetable labels like NEIGHBORHOOD, Stampd, and White Mountaineering, he also has a mission to reconcile Mexico’s artisan handcraft traditions with modern sensibilities.

IMG_9662

Campa previously explored Mexican handcraft and embroidery with Rage Handcraft, a line of objets d’art that covered human and animal skulls, skateboard decks, and replica weapons with intricate beading. Now, Campa takes that concept to leather with NÁMENK.

IMG_8935

NÁMENK’s debut collection, titled “Sorcerers of the Tribe,” references the “sorcerers” of the tribes Campa partners with to produce the intricately patterned leather goods. These artisans are devoted to the process and have perfected their craft through years of painstaking practice. The hope is that by reconciling these traditions with modern luxury goods like luggage and wallets to more extravagant show pieces like punching bags and skate decks, they can be preserved for the future.

IMG_8036

Each product is handmade in Mexico. Beyond the leather goods, NÀMENK also makes homewares and jewellery inspired by the same tribal motifs utilized on the leather. There is also a small offering of apparel, featuring leather accents on versatile knitwear like crewneck sweatshirts.

IMG_5694

For more information, follow NÁMENK on Instagram @namenk_mexico or visit their website.

IMG_7254

LIKE THIS? Follow Jian on Twitter. Subscribers can view the 9-page report on Mexico City Streetwear here.

For in-depth reports on menswear and insight on modern consumer behavior, join WGSN.

IMG_7145


Related stories

4 photos
London's new immersive art exhibition invites you to step back in time

5 photos
8 Need-To-Know Key Travel Trends For 2017

6 photos
The WGSN Travel A-List: Boston, Reykjavik and Kyoto

5 photos
How one artist is mixing textile design with coding

5 photos
5 Unique Global Holiday Markets for 2016