Oct 23, 2018 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
This Spring sees the launch of a new limited edition nail polish duo from Nails Inc, in collaboration with Victoria Beckham.
Developed to sit alongside the designer’s upcoming spring/summer 2015 offering, the polishes have been inspired by Japanese elements and come in two new shades of Judo Red and Bamboo White.
Inspired by key pieces from the collection, the vibrant tomato and delicate bone shades come in a sleek, new, rectangular bottle designed by Fabien Baron. Made from Venetian glass, each bottle is hand frosted in matte black or white, with a subtle, transparent window on either side through which the colour can be seen.
An exclusive, new formulation will also be debuted, featuring unique stretch-to-fit technology and bamboo extract with silica.
An elastic-like polymer, the stretch-to-fit technology gives a flexible, self-levelling finish for a smooth, perfect application, while the bamboo extract with silica conditions and feeds the nail bed with essential nutrients to help regain shine and lose ridges and imperfections.
The formulation is also complemented by Nails Inc’s regenerating complex – an aldehyde, zinc and calcium blend to boost the production of keratin for harder, stronger and healthier nails.
The Nails Inc by Victoria Beckham collection is available now at www.nailsinc.com and globally from February 2015 with prices starting at £25.
–Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.