Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Nov 02, 2009
Nadel & Pen is a new denim brand from Tilmann Wröbel, who has had plenty of experience creating collections for Quiksilver, Roxy and Lee Cooper. The name, which is a combination of German and English (“Nadel” means “needle” in German), gives an indication of where the label is coming from – each pair of jeans contains two messages, which are printed on the inside. One message tells about the partly unknown history of denim and the other is a universal recommendation such as – DO NOT WASH!
Nadel & Pen wants to remind people that jeans were originally worn for work and were never washed. You could actually guess a person’s profession just by looking at the creasing and wear of their jeans. The vintage look of jeans comes from the friction of everyday life. Gradual fading of the indigo reveals the white weft of the denim, producing a natural 3D effect. It is said that you don’t wash a good pair of jeans, you air them. Check out the first collection available in France starting in Jan. 2010 and everywhere else shortly after.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.