From Web Summit in Dublin to meeting fashion brands with ethics. WGSN Global Chief of Content Carla Buzasi shares her week’s events
I’ve done a lot of talking this week, starting with a panel on reinventing your media brand at Web Summit in Dublin.
Web Summit is, first of all, pretty much the only conference in the world where the queue for the men’s toilets is always longer than the women’s (men outnumber women by some insane percentage I’m not mathematical enough to work out). It’s also the only place I’ve ever been where they dye the sheep outside the venue to match the logo. In fact, it’s the only conference I’ve been to where they have sheep in the vicinity.
Back inside, I was joined by the Wall Street Journal’s Carla Zanoni and Charles Yardley from Forbes Life to discuss digital firsts, communicating with millennials, and staying true to your brand, whichever platform you’re publishing to.
In the meantime, I’m off to balance out all that talking (not to mention time sat waiting for a four-hour delayed flight to Dublin) with some running around a tennis court.
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