My Beauty-Full Week: The new brands from Alternative Fragrance & Beauty Expo

Last week I attended the Alternative Fragrance & Beauty expo in Paris – a brand new trade show dedicated to niche, creative fragrance and new beauty brands from around the world.

Held at the Le Carreau de Temple, the three day trade event (which was also open to the public on the last day) saw more than 130 exhibitors showcasing everything from make-up and skincare to hair, body care and men’s grooming.

One of my favourite things about visiting a trade show is the chance to get up close and personal with the brand founders as well as previewing and trying out new products that haven’t hit the mass market yet. There were so many cool and cutting-edge brands that caught my eye, but below are my top 5 finds from the show.

1. Morris & Luca
Founded by siblings Jonas Lindqvist and Johanna Post, Morris & Luca is a Swedish make-up brush brand that offers a range of high quality cosmetic brushes (21 to be precise) as well as accessories including a crystal nail file (I love this) and a precision tweezer. The newest addition is the Eyeshadow Blender Brush, which contains soft bristles designed for blending eyeshadow all over the lids – great for achieving a smoky look. All the brushes come packaged in a sleek black drawer box design – making them perfect for gifts too!

2. Ho Karan
Ho Karan (which means ‘I love you’ in Breton) is an organic skincare line for men. There’s a moisturiser, eye serum and cleanser in the collection but the unique selling point is the brand’s concept and packaging design. Ingredients are sourced from the land and the sea such as hemp oil, honey, oyster shell powder and Molene spring water, while the contemporary black and white packaging features cute Surrealist pictogrammes stamped on the bottles that depict the function and the location of where to apply the product. Decorative tissue paper is used to wrap bottles replacing the conventional box packaging.

Founded by friends Marie Drago and Anais Lombard, Gallinee debuted its new La Culture line at the show. The collection, which includes a hand cream, body milk, foaming cleanser, hydrating cream and face mask & scrub, contains prebiotics, probiotics and a lactic acid complex to revitalise the skin. The graphics on the packaging reflect the lactic acid molecule structure in the formulations, which adds a playful touch to the white bottles.

4.Han Nari
I love a good sheet mask and these new ones from Han Nari (a new brand who made its debut at the show) fuse both French and Korean influences (the founder is Korean but grew up in France) into its products and my favourite is the Ginseng SOS Masqu’Ampoule. Unlike the usual square packaging typical of face sheet masks, Han Nari adds a fun touch to its packaging design by using a serum bottle shape instead.

5. Made In Youthland
Describing itself as a “minimal and androgynous skincare brand”, Made In Youthland offers 16 essentials products – eight for the face and eight for the body – designed around a simple and sharing approach. All the products are enriched with antioxidant rich grape seed oil and/or extracts to promote healthy skin. Each bottle is labelled with a number to reflect the stage you should use the product in your beauty regime.

BE FIRST WITH BEAUTY: From backstage buzz during fashion weeks, to emerging street style trends, our beauty editors are constantly publishing ahead-of-the-curve trend reports to keep our subscribers informed. Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.