3 must-visit summer attractions that are merging art and technology
By WGSN Insider

The latest summer visitor attractions are putting cutting-edge technology front and centre. WGSN reports

Jul 25, 2016

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Thank largely to the rise of Pokémon GO, this summer is putting tech in the forefront of our activities. In addition to Pokémon GO, which has sparked a global phenomenon of young children going outside to be on their phone and scavenger hunt Pokemon characters, there’s also the Manus and Machina: Fashion in an Age of Technology exhibition in New York looking at wearable tech. Now, the UK is offering visitors a high-tech summer too, with three new attractions, which get you off your phone, and into the outdoors, while still having a tech element attached, check them out below:

New augmented reality at Longleat Safari Park:

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Reaching out to touch wild animals is generally frowned upon, but a new AR experience at Longleat Safari Park encourages just that. Thanks to cutting-edge technology visitors can interact on screen with everything from African elephants and giraffes to polar bears and whales, as part of the park’s 50th-anniversary celebrations. This is an interesting move for the visitor centre and park, and is part of a wider trend we’re seeing with attractions embracing AR and VR. In February of this year Alton Towers announced that it’s re-working its famous Air rollercoaster into Galactica, a virtual reality experience that will emulate what it feels like to travel through space, while, Thorpe Park has enlisted the mind-blowing illusionist Derren Brown to devise a new ghost ride, a key summer attraction, that’s open now.

The Tree, the Caterpillar and the Butterfly exhibition meet Xbox:

Multi-disciplinary art and design studio, Aether & Hemera, has created a world in which nature meets tech, called Tree, the Caterpillar and the Butterfly. The exhibition in Berwick-upon-Tweed uses X-box technology to show how your movements affect a field of multi-coloured butterflies, as they respond to your changing moves.

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You can also water a virtual pea tree, and watch it grow.

The Hive, Kew Gardens:

the hive at dusk

Summer attractions: The Hive

Bringing research about bees, their colony and their future, to life, The Hive is a design led structure that is both Instagram worthy and educational. Designed by UK based artist Wolfgang Buttress, it debuted at the 2015 Milan Expo and is now on show at London’s Kew Gardens. The multi-sensory installation is made from thousands of pieces of aluminium and is fitted with hundreds of LED lights that glow and fade as a unique soundtrack hums and buzzes around you. Feast your eyes on it until November 2017.

EXPERIENCE DESIGN: New report Live Video Games explores the thrilling world of escape rooms, theme park innovation and immersive entertainment. Want to read it? Join WGSN.


3 must-visit summer attractions that are merging art and technology

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