Aug 09, 2018 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
One of the most beloved multi-channelled pioneers of our time, Pharrell Williams has teamed up with beloved active brand, Adidas, to create a new line of summer gear entitled “Pink Beach” which includes bright graphic influenced footwear and accessories for men and women.
If that wasn’t exciting enough, we just got word that they dropped a mini version for tots last week and we couldn’t be more stoked to check it out.
Pharrell and Adidas are a match made in heaven, both having a strong impact on the fashion industry with Pharrell being a true Renaissance Man through outlets including music, apparel, footwear, furniture and building designs.
He loves collaborating and some key examples that have stuck in my head are his sculpture with Takashi Murakami called “The Simple Thing” , his “Perspective Chairs” with a literal take on legs commissioned by Domeau & Peres, teaming up with the Bionic Yarn textile company to create yarns made from recycled waste for use on footwear, bags, etc., to his “I am OTHER” platform for artists and creators (just to name a few).
Having seen the new Adidas collaboration, some key pieces to keep an eye out for are: graphic tees, the cult favourite Adidas 3-stripe baseball jacket, shorts, swim, graphic tanks and an artist poncho created from water-resistant laminated mesh.
The Pink Beach collection is full of bright island prints and graphics of flowers, suns, peace signs, eyes and hearts layered with traditional Adidas logo graphics.
Colours are grounded by white and seaside teal accented by your standard crayon box shades of red, yellow, blue and green.
As Adidas continues to grow its reputation for experimental fashion and collaboration efforts, Pharrell was a perfect choice and also a long running favourite of the brand.
Haven’t had enough of Pharrell? Head to Long Beach, CA come November 2016 as Pharrell takes on the role of Cultural Director at a new live event dubbed as “the first cultural World’s Fair for this generation,” according to WWD. It will include concerts, art, panelists, shopping and food creating a brand new festival to check out.
Follow our Senior Kidswear Editor, Erin Rechner on Instagram.
Subscribers be sure to check out all of the latest kidswear reports.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.