Feb 23, 2018 | By Gemma Riberti
Experience Lifestyle & Interiors on WGSN.
Last night we had the great pleasure of attending the Red Bull Music Academy’s event on the London Eye, Revolutions In Sound, which closed Red Bull’s world tour including previous stop-offs in Berlin, Toronto, New York and Sao Paulo.
The event, ‘the world’s first music festival in the sky’, featured an impressive roster of artists who performed a live DJ set from each of the 30 pods on the infamous London landmark, including Jackmaster, Andrew Weatherall, Bok Bok, and Pearson Sound, Ben UFO and Pangaea; founding members of the London-based Hessle Audio record label.
After an exciting hour on the wheel with our host Beardyman, where we got to see unparalleled views of London at night, and an excitable Ms Dynamite and Goldie in the pods next to us, we headed down to a packed out Silent Disco at the foot of the eye – DJ’s played out to a revved up crowd of revelers who sang along and danced merrily, plugged into their own personal party through wireless headphones that picked up an impressive 6 channels, or live sets, to choose from.
We’ve attended some really inspiring music ventures this summer, which have seen audience members partake in immersive and multi-sensory, live events, including Jamie xx and visual artist Quayola’s Structures at the Classic Car Club in Shoreditch, and the RED DRESS installation as part of London Design Festival last month.
Last night was a truly unique experience, and has hopefully set a precedent for future live music events in the capital. We look forward to seeing what’s next. – Samantha Fox
Photos credited to Samuel Trotman
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.