Login

Music, Innovation & Technology: Quayola & Jamie xx

Audio-visual artist Quayola is collaborating with producer of the moment Jamie xx in an immersive multi-sensory experience Structures, as part of Rizla’s new platform for pioneering artists to exclusively collaborate and push creative boundaries, RizLab.

The ticket only performance is taking place next Thursday, August 11th, in a specially chosen venue in London, and will see Jamie debut his forthcoming album in a four-hour set, while accompanying Quayola visuals show alongside on two giant HD screens; responding and reacting live to the music played.

Quayola has created a new form of software language Partitura with fellow visual artists Abstract BirdsPartitura is essentially a 3D visualizer that interprets sounds and then transforms them into real-time computer generated artwork (see some of Quayolas’s beautiful video work here), and will be debuted at the live event.

“The connection I’d like the audience to feel is this ambiguity — that they don’t know if the visuals are reacting to the sound or the other way round,” notes Quayola in anticipation of his and Jamie’s performance.

Later this week the National Portrait Gallery will hold ReAnimate as part of their Late Shift Extra nights; a multi-sensory interactive space in which visitors will experience innovations in the worlds of art and music, such as sonic landscape compositions and experimental performances that push the boundaries of sound and music exploration.

We have been tracking recent immersive music and art projects and collaborations pioneering the latest in technological innovation.  These examples perfectly embody the ways artists are now creating unconventional and exciting experiences for audiences and users to interpret, connect and interact with music and art.

Don’t miss our up and coming report on this. – Samantha Fox

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin