May 18, 2017 | By Carlene Thomas Bailey
Get Street Style analysis as a WGSN subscriber
Jul 22, 2016
Last weekend (15-16 July) East London’s Victoria Park played host once again to the annual Lovebox Festival.
For its 15th incarnation, the two-day dance festival landed on the London’s first heatwave weekend that drenched the capital in sunshine. The show featured a stellar line-up of international blockbuster names with day one leaning towards an urban line-up with names like Major Lazer, Stormzy and Run The Jewels, whilst day two focused on house and dance music with a DJ heavy line-up like Luciano, Daphni and Geoirge Fitzgerald alongside the day’s major acts Jungle and headliners LCD Soundsystem.
As you’d expect, the inner city festival filled the East End park with an army of stylish music fans who danced their way through the impressive line-up. Dungarees, cut-off shorts and statement prints all fit the bill at the East London location, while sunglasses were – of course – a prerequisite. Even though there were many unique individual looks to be seen throughout the two days, its was the stylish couples that stole the show. Coordinated prints, double denim dudes, or just downright cool couples, paired looks were on the agenda. See who caught our eye here:
Like this? Follow Sam on Instagram here
For more youth and music festival fashion reports, plus key trends, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.