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Mulberry Launches New Bag: The Del Ray

Mulberry‘s latest must-have bag pays tribute to American singer and recent Vogue cover girl Lana Del Ray. The bag embodies Del Ray‘s individual style that mixes old Hollywood glamour with a playful modern edge. Launching in May this year as part of the Fall 12 collection, the bag combines function with vintage feminine style as Mulberry‘s creative director Emma Hill commented, “‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern”.

This move by Mulberry highlights the influence of entertainment ambassadors for luxury brands, a notion reflected in our Lana Del Ray Trendsetter, report, over a year ago, and also in our report on other Mulberry bag namesake Alexa Chung back in 2009.

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