MR PORTER: Style Manual – Levi’s Maurizio Donadi on Denim

As part of Mr Porter’s successful style directory, the online men’s retailer presents a short film with Levi’s XX’s Senior Vice President, Maurizio Donadi, to talk about the importance of denim in a man’s wardrobe collection.

There’s a great weight of responsibility on the shoulders of Mr Maurizio Donadi, who’s in charge of the Levi’s XX division, housing both Levi’s Vintage Clothing and Levi’s Made and Crafted ranges. Mr Donadi is, in effect, the keeper of the flame when it comes to heritage denim, because he’s responsible for ensuring the modern versions of Levi’s classic styles remain true to the original designs, while keeping up with contemporary tastes. In MR PORTER‘s exclusive film he explains just how much his first pair of 501s meant to him, which style is the “king of jeans”, what to wear when you’re riding a horse, and why, to him, “durability is luxury”.

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