Jan 10, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
No jeans live forever, but MR. Handy Denim Repair is here to ensure you’re much-loved selvedge live to fade another day.
When it comes to denim, the Dutch know a thing or two about taking care of jeans. Its believed that the country is the European market with the highest per capita consumption of jeans, with the average resident of the city has 5.1 pairs of jeans in his or her closet. While Amsterdam is recognised as the Netherlands denim capital, Groningen in the north of the Holland certainly has no shortage of stores to pick up blue threads.
But, as any denim connoisseur will know, part of the journey of wearing raw denim are the unavoidable rips, tears and unsightly crotch blowouts that your jeans will ultimately endure at some point in their life.
But luckily for the residents of Gronongen, Melvin Rakers of Mr. Handy Denim Repair is on call to resolve any of your denim dilemmas. In this short video, the denim guru demonstrates his quick and traditional process of repairing, restoring and prolonging the life of your favorite pair. The brief film takes a tour around Melvin’s atelier, showing off his quirky collection of memorabilia, handmade leather goods and ultimately highlighting Mr. Handy’s in action. Known for his authentic approach to jean restoration, Melvin repairs each imperfection with a darning technique on an old vintage singer machine.
Mr. Handy Denim Repair:
Hora Siccamasingel, 3129721, HZ, Groningen
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.