Jul 12, 2018 | By Bonnie Pierre-Davis
Experience Lifestyle & Interiors on WGSN.
Online interiors and gifting store Dotcomgiftshop has published the results of a survey it conducted with 4,449 customers on their attitudes towards Mother’s Day.
The results are very interesting (and quite entertaining). 89,8% said they think the date is important to their mums but very few will spend over £40 on a gift (6.5% will spend between £40 and £49, 5.6% will spend between £50 and £100).
Traditional presents continue to be the most popular gifting options: 56.2% will give a card and 57.1% will buy flowers. Only o.5% said they won’t buy anything.
Mothers, on the other hand, look forward to having a lie in (41.2%), receiving a hug (59.5%) or getting something handmade by their kids (42.7%), emphasising the concept of experience as a present.
The survey also included a question regarding the best and worst presents mothers have ever got for Mother’s Day. Some of the ‘worst’ examples include:
To take a look at the full survey, visit www.dotcomgiftshop.com.
– Heloisa Righetto
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