Mother’s Day survey by Dotcomgiftshop

Online interiors and gifting store Dotcomgiftshop has published the results of a survey it conducted with 4,449 customers on their attitudes towards Mother’s Day.

The results are very interesting (and quite entertaining). 89,8% said they think the date is important to their mums but very few will spend over £40 on a gift (6.5% will spend between £40 and £49, 5.6% will spend between £50 and £100).

Traditional presents continue to be the most popular gifting options: 56.2% will give a card and 57.1% will buy flowers. Only o.5% said they won’t buy anything.

Mothers, on the other hand, look forward to having a lie in (41.2%), receiving a hug (59.5%) or getting something handmade by their kids (42.7%), emphasising the concept of experience as a present.

The survey also included a question regarding the best and worst presents mothers have ever got for Mother’s Day. Some of the ‘worst’ examples  include:

  • A necklace made out of pasta
  • A bag of assorted nuts
  • A plant that was only half living
  • Wrinkle cream
  • An ironing board cover
  • A toilet brush
  • Bathroom scales
  • Mop and bucket

To take a look at the full survey, visit www.dotcomgiftshop.com.

– Heloisa Righetto

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.