Dec 03, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
Warmer spring weather and the Mother’s Day gift hunt encouraged the UK to go shopping in the seven days to March 26, with footfall growth up for the third week running.
Year-on-year, footfall rose 0.8% in the seven days and jumped 3.4% compared to the previous week, according to shoppingcentre.co.uk, which cited data from Springboard.
Retail parks led the growth with a 1.3% on-year rise, plus a 6.6% hike on-week. Greater London was the strongest region, with a 7.2% gain.
Shopping centres also benefitted from Mother’s Day, with visitor numbers rising 0.3% on-year and 6% on-week.
High streets also had a good week as footfall rose 0.8% on-year. But footfall compared to the previous week was flat.
Mother’s Day saw retailers spring into action with special deals regarding online shopping too and even complimentary shipping, such as offers from skincare brand Aesop.
While London based florist Wildabout & Old Spitalfields Market collaborated on a Mother’s day retail pop-up, playing around with experiential retail via its flower arranging workshop.
Start up sleepwear line Desmond and Dempsey even launched a retail campaign with a social media angle, with inspiring mothering images gleaned from their customers.
MOTHERLY MOMENTS With permission, we have borrowed the picture from one of our favourite customers. @skyevictoriasansome captures the gentle morning moments with her daughter so wonderfully, we are delighted to be able to share it. This Mother's day we hope you too treasured these moments with your mum, daughters, son and friends.
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