Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
We love a good denim myth here at Stylesight; it keeps the indigo juices flowing, adds intrigue to everyday life and is a great talking point among denimheads at events and stores around the globe. However, it would be great to get to the bottom of some of the more infamous legends out there in the denim world, and that’s exactly what The Crosby Press are up to.
About six weeks ago, they talked about common selvedge myths with Kiya and Andrew of Self Edge and now they have followed it up with one of our favorite myths and one we were on the fence about: Did Japan’s denim companies snatch up the United State’s shuttle looms to build superior selvedge?
The team at Crosby tapped denim aficionado, Mike Hodis of Rising Sun for answers at his stand at the recent Las Vegas trade shows. Then who should head onto the stand but Phil Goetz, a Cone Denim rep and jeans genius in his own right, who also had his own opinions. Which makes this myth only the more intriguing, as there still seems to be conjecture and uncertainty to this day! Its a fun and entertaining watch so take a look:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.