Jan 03, 2018 | By Sandra Halliday
Jun 22, 2010
Designed by Thom Browne and presented on Milan’s Velodromo Vigorelli (it is now used as an American football stadium), the show used models on foot and bike (with brakes, sorry fixie fans) to show off a decidedly elegant sportswear collection that combined vintage racing looks, messenger style, contemporary materials and futuristic styling.
Every model wore the collection’s key piece, a cycling cap with red, white and black tricolore, as they presented silver windbreakers, black check Harringtons with matching cycling shorts, zip-front stretch blazers and cape coats. Colorful, all-over print leggings and shots of pink brought levity to heavily grey and black palette.
Like a classic Bianchi, rarely has such clearly functional sportswear looked so refined. We in the Active office hope that cycling culture’s absorption into the mainstream continues to push design in such workable, yet beautiful directions.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.