Feb 23, 2017 | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
For two weeks in February, the ground floor at Heal’s furniture department store on Tottenham Court Road has morphed into an exciting market dedicated to Modern Craft, hosting the carefully selected work of 81 craft makers.
“There’s something special about making a discovery, uncovering a treasure, seeing its beauty and investing in it.” This is the drive behind the launch of Heal’s Modern Craft Market.
UK-based designers, artisans and craft collectives (recognised by the Crafts Council and Contemporary Applied Arts) get the chance to present and sell their pieces through the prestigious window of the established design-dedicated store. Some are RCA graduates, some others are self-established makers – all share the passion for the objet and its very personal, hands-on creation.
To complete the picture and impress the casual market browser, a few work stations have been set up in the middle of the space. Visitors can therefore see the artisan at work – shaping pottery, crafting leather furniture, or composing colorful ceramic totems. A conveyor belt has also been placed directly in the store’s window – a concept by creative duo Soderlund Davidson that visually embodies the juxtaposition between factory production and customisation.
All items are for sale and refurbished – within the production’s limits of course – throughout the two weeks, with the artists also occasionally being present to talk the fascinated shoppers through their concepts and creations. The Heal’s Modern Craft Market runs through february 16th, providing a different take on the Valentine’s Day gift shopping.
For more information please visit Heal’s website here. Craft has been on Stylesight’s radar for some time now, with Futurist and Consumer reports exploring the latest and freshest takes on this welcome comeback; available to subscribers. – Gemma Riberti
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