Oct 29, 2019 | By Maria Florencia Ameneiros
Experience Lifestyle & Interiors on WGSN.
British motor company, MG has just unveiled a new car model aimed at the younger and more stylish consumer.
The “supermini” MG3 boasts an array of exciting and future-thinking features, including Bluetooth speakers and LED, automatic lights. In addition, its exterior and interior can be completely customized to suit the personality of the driver. Styling options include a variety of colors, trims and graphic packs to choose from.
The brand is keen to reference its heritage, and has recently invested in a new design studio situated in Birmingham, the heart of the UK.
“This new MG3 is a great package for the increasing number of European customers looking for a stylish small car, that’s affordable and practical to own. It’s the modern interpretation of a small, fun MG and shows how we will take the essence of this iconic brand into the future,” explains Guy Jones, MG’s Sales & Marketing Director.
Read more about MG in our recent coverage of Auto Shanghai and Seoul Motor Show 2013. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.