Aug 17, 2017 | By WGSN Insider
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As streetstyle and streetstyle websites and streetstyle magazine features continue to take over the world and influence the fashion industry, it feels like to me that the separation between “model” and “real girl” is increasingly blurring. There is suddenly a punk rock-like shift going on in fashion where it is starting to seem pointless and even silly to spend many thousands of dollars hiring a “professional” photographer and “professional” model and stylist and crew to pull a shoot together when some guy walking around Stockholm with a point-and-shoot can come up with photos that are more interesting and exciting and sometimes downright electrifying than any pro shoot ever could be. To me, this is what fashion and photography and art in general is about anyway – stirring emotions in your audience. Studio shoots with models and lights leave me cold these days. Elma was walking around the West Village wearing a vintage tutu… xx eddie
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