Model Leomie Anderson launches LAPP: The new empowered clothing line for women
By Carlene Thomas Bailey

Celebrating female empowerment through fashion. Get to know the new clothing line LAPP, from model Leomie Anderson.

Sep 02, 2016

1 min

Body positive and socially aware clothing feels like it is hitting its stride at the moment; from The Future is Female t-shirts dominating our Instagram feeds to the #blacklivesmatter inspired tees we saw at Afropunk festival at the weekend.

Now British model Leomie Anderson is furthering the conversation with her new fashion and lifestyle brand called LAPP (which means Leomie Anderson, the Project, the Purpose)

The site produces empowered t-shirts with slogans on that say things like ‘lol nah and you tried’ as a response to guys and those in society who try to undermine women or make them feel uncomfortable in their skin.

In addition to the retail offerings, there is a content side of the site dedicated to “representing women through fashion and being a voice for their issues”, with female fans entering written submissions and blog posts, as well as signing up to a newsletter.


The site officially launched today and has seen so much web traffic, that it was temporarily down, but it is back up and running now.


Model Leomie Anderson is no stranger to speaking her mind, and is one of the every growing number of models using their voice to make a difference and speak out against the fashion industry’s lack of diversity. Earlier this year she also used her blog: Cracked China Cup as a vehicle to talk about women and the idea of consent, her post on the topic went viral.

Find out more about LAPP on its Instagram page here.

Like this? Check out our post on this body positive lingerie line here.

For lingerie and intimates reports, new womenswear brands and youth icons to watch, join WGSN



Model Leomie Anderson launches LAPP: The new empowered clothing line for women

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Related stories

4 photos
How YSL used accessories to propel the brand message at PFW S/S17

The models on the runway: ysl paris fashion week ss17
2 photos
Vaccarello's YSL debut gets tentative thumbs-up at Paris Fashion Week S/S17

9 photos
Paris Fashion Week hotspots that WGSN loves

2 photos
Milan Fashion Week S/S17: The supermodel comeback season

Denim trends from LFW
2 photos
Denim trend alert: The rise of unconventional silhouettes