Model Leomie Anderson launches LAPP: The new empowered clothing line for women

Body positive and socially aware clothing feels like it is hitting its stride at the moment; from The Future is Female t-shirts dominating our Instagram feeds to the #blacklivesmatter inspired tees we saw at Afropunk festival at the weekend.

Now British model Leomie Anderson is furthering the conversation with her new fashion and lifestyle brand called LAPP (which means Leomie Anderson, the Project, the Purpose)

The site produces empowered t-shirts with slogans on that say things like ‘lol nah and you tried’ as a response to guys and those in society who try to undermine women or make them feel uncomfortable in their skin.

In addition to the retail offerings, there is a content side of the site dedicated to “representing women through fashion and being a voice for their issues”, with female fans entering written submissions and blog posts, as well as signing up to a newsletter.


The site officially launched today and has seen so much web traffic, that it was temporarily down, but it is back up and running now.


Model Leomie Anderson is no stranger to speaking her mind, and is one of the every growing number of models using their voice to make a difference and speak out against the fashion industry’s lack of diversity. Earlier this year she also used her blog: Cracked China Cup as a vehicle to talk about women and the idea of consent, her post on the topic went viral.

Find out more about LAPP on its Instagram page here.

Like this? Check out our post on this body positive lingerie line here.

For lingerie and intimates reports, new womenswear brands and youth icons to watch, join WGSN



Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.