Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
In line with one of the most elaborate exhibition of street art, The Museum of Contemporary Art, Los Angeles (MOCA) and denim giant Levi’s created a limited edition apparel collection.
Since it was first introduced in 1967, the Levi’s® Trucker Jacket served as an iconic canvas for artists around the world, from the boogie-down Bronx to the favelas of Brazil. To celebrate Levi’s partnership with MOCA and the Art in the Streets exhibition during the Levi’s® Film Workshop, the brand created a limited series collection of the Levi’s® Trucker Jacket featuring artwork by Art in the Streets artists including Shepard Fairey, Kenny Scharf, Keith Haring and Kid Robot.
Beginning April 17th and running through August 6th, ten special, limited-edition Levi’s® x MOCA Trucker Jackets designed by the most dynamic and influential artists from the graffiti and street art community will be released every two weeks in limited-edition quantities. The Trucker Jackets feature artwork on the back panel and each jacket is packaged in a commemorative box bearing a stamp reminiscent of the artist’s “tag”. The first three jackets featuring Chaz Bojorque, Lady Pink and Crash are now on display.
“Our Trucker Jacket has been an integral part of the uniform of graffiti and street artists for generations,” said Robert Hanson, Levi’s® brand global president. “This collaborative project is a special way to celebrate the Trucker Jacket’s intrinsic tie to the street art community and culture, as well as MOCA’s longstanding leadership in the art world.”
The collection serves as a retrospective of the history of street art; the jackets will be launched in chronological order of each artist’s work, with an homage to the late, great Keith Haring as the final release. All 10 designs are limited to 50 units only, with exclusive availability at Geffen Contemporary at MOCA. All proceeds from sales will go to charitable community causes headed by MOCA.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.