May 26, 2017 | By WGSN Insider
Nov 22, 2016
Today marks the release of the much-anticipated Mini Rodini x adidas Originals collaboration, and for fans of kidswear and activewear, the bar has officially been raised.
This yearlong collaboration includes limited edition pieces of iconic adidas Originals styles such as the Superstar tracksuit and the Stan Smith shoe, created with the hand drawn print designs so uniquely associated with Mini Rodini.
Naturally all items in the collection have a high sustainability value such as the organic cotton used for the tracksuits and recycled polyester used on the shoes, important factors for both Mini Rodini and adidas Originals.
Here in the kidswear department, the day we spotted the mini version of the iconic Stan Smith sneakers, our hearts melted and we knew that style conscious millennial mums and dads would be loving the look. It would only be a matter of time before some mini-me activewear would be making a regular appearance on the kidswear market. News of the Lacoste L.12.12 tennis shoe launching for kids S/S17 further cements a mini me sports trend developing and now with this latest Mini Rodini and adidas collab, it proves the rising kidswear trend for all things activewear.
Speaking about the collaboration, Nic Galway, Creative Director of adidas Originals and Style said: ‘adidas Originals challenges the status quo, originality is about the source. It’s about who made it first, where it was born and creativity at its core. Nothing is truer to this than Mini Rodini, it’s a natural fit for the Originals brand identity and we’re very excited to be collaborating on a collection dedicated to kids and the imprint they leave’.
Cassandra Rhodin, Creative Director at Mini Rodini added:‘Mini Rodini is really looking forward to this extensive collaboration. adidas Originals is so iconic as a brand. I’ve been wearing original silhouettes since I was a kid. To be able to make people and planet friendly products more accessible for a wider audience globally is fantastic. This is one step closer towards our mission to minimize our footprint on the planet’.
The first drop of the 12 month collaboration arrives on December 1st followed by four more releases throughout 2017. adidas Originals x Mini Rodini will be sold in Mini Rodini owned stores, online, in adidas Originals flagship stores worldwide as well as selected retailers globally.
For the latest emerging childrenswear brands, kids trade show reports and prints and graphics reports, Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.