Login

Fact: US Millennials love fashion label Charlotte Russe

Charlotte Russe womenswear clothes are a hit

Charlotte Russe womenswear

 

Top brands for US Millennials? Charlotte Russe, Hot Topic and Urban Outfitters, while mothers prefer The Limited and Ann Taylor, and fathers favour Hugo Boss, Ralph Lauren and Tommy Hilfiger, according to a study by Cambridge Analytica.

Researching demographic, consumer and lifestyle preferences drawn from its database of more than 220m people, the study also showed that womenswear brand Maurices was the chosen destination for Middle Americans.

It showed 67% of people who bought clothes from the retailer in the last six months were from that demographic, followed by Christopher & Banks at a distant 44% and then Hot Topic, Aéropostale and Under Armour, all at around 40%.

 

Charlotte Russe trendy women's clothing

Charlotte Russe

Meanwhile, nearly 70% of the people who made purchases at Charlotte Russe and The Limited stores were mothers of all ages.

Some 35% of people who made purchases at Hugo Boss in the past six months were fathers of all ages while 30% each favoured Tommy Hilfiger, Ralph Lauren, Levi Strauss & Co, Nike and American Apparel.

Around 23% of consumers shopping at Charlotte Russe and Urban Outfitters in the past six months were Millennials, while 17% of the demographic favoured Hot Topic and 15% shopped at Forever 21.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

man bag

Man-bags: A key accessories trend to watch

AI

The future of retail: AI spending is set to boom

chubby hearts

Chubby Hearts: Look up for Anya Hindmarch's love letter to London

Share3
Tweet
+11
Share146
Pin