Milk Studios has just launched a new make up line with a campaign featuring the coolest ladies

If you’re a fan of fashion and photography then you will have come across the very cool Milk Studios. In NYC Milk Studios is one of the official NYFW show spaces and even if you don’t have a ticket, just sitting outside you’ll see the coolest streestyle, a guaranteed appearance from Anna Wintour and Bryan Boy, plus the It musicians of the moment. In LA, Milk Studios is a key spot for some of the biggest magazine cover shoots, pretty much every A-list celeb has had a shoot there. So, when the curators of cool announced plans to launch a make up line, we all got excited.


Then they had a launch party with non other than Salt-n-Pepa and Zoe Kravitz.


And now it’s here. From today (Feb 8th) you can get your hands on the full launch.

Screen Shot 2016-02-08 at 11.17.11 AM

At Insider we’re loving the campaign images, Milk has rounded up NYC’s coolest gals to show real empowered ladies in action. Our fave is Saada Ahmed, who runs NYC’s Everyday People Brunch series in Manhattan one of the most fun parties in the city, which is attended by everyone from Solange Knowles to singer Estelle, with yummy food courtesy of Chef Roble.

Here she rocks the bold red lip colour to perfection!

wgsn_milk-makeup MMU_SAADA_LIP_COLOR_RGB

Described as perfect for the “empowered girl’s fast-paced lifestyle”, the collection features everything from must-have staples like concealer and mascara, but it is the new items we’re really excited about – hello, Charcoal cleanser, eye marker (like a liner but with amazing packaging that looks like a marker pen) and an Urban Defense Mask that is a must for surviving the upcoming fashion month and keeping flawless skin.

See snippets from the collection below:


EYE MARKER- The quick dry waterproof liquid liner glides on to provide intense, long-lasting colour.


OIL LIP STAIN: Deeply moisturises while providing long lasting tint of colour. Vitamin E, black currant and olive oil nourish and add shine.



SHADOW LINER: Long-lasting formula applies easily with innovative chisel tip. Line eyes for colourful definition or shade entire lid for a bold look.


COOLING WATER: Soothing seawater and firming caffeine combine for instant refreshment in one convenient stick. Cooling sensation invigorates and energises.


Like this? Check out WGSN’s weekly beauty column here

For global beauty reports, and beauty trends, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.