Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Milan Fashion Week drew to a close last Tuesday and although the runway selection was not as denim heavy as the London or New York shows, you could still count on a few Italian favorites to deliver their decadent take on denim. From opulent Baroque motifs and fancy embellishment to morphed animal prints to digital laundries, we edit down the key trends from the Milan S/S 13 runways.
As the kid sister to Roberto Cavalli’s signature vixen line, you can always count on this younger counterpart to deliver an energetic mix of beautiful patterns and denim designs. For S/S 13, Just Cavalli delivered what only can be described as organized chaos, with an array of extravagant prints in bright, busy hues. Panels of leopard print swirling between purple floral designs created optical illusions, while Baroque-inspired print framed skintight white jeans. Clean-cut and sleek sleeveless truckers with sharp gold hardware were the jacket of choice for women, while the few male looks that were included within the collection combined leather and stud work for a tougher masculine edge.
The decedent RoccoBarocco collection was infused with denim styles for S/S 13, which fueled numerous customized and updated classics dripping with glamour and metallic accents. The classic trucker jacket and skinny jean were re-worked into etherial items with the use of abraded foil coatings in greens and aquas. Jacquard and brocade surfaces added to the luxurious attitude and thick, heavy beading and sequins transformed denim into an evening option.
Donatella Versace’s S/S 13 collection combined a music groupie aesthetic with a bohemian tour of Greece to create a typically sexy but predominantly rustic look. Skin-tight jeans and barely-there shorts were revived with seductive lace appliques and accessorized with crumpled billowing silk shirts. Aged chiffon tie-dyes were reminiscent of classic denim bleach washes, and paneled and zipped biker pants updated bleach washes with graphic panelling. The overall effect was more casual than a typical Versace runway, but this rough glamour was an approachable wash-and-wear version of the designer’s classic luxury.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.