8 hours ago | By Samuel Trotman
Request a demo to experience WGSN.
Sep 27, 2016
By WGSN Insider
If you’ve had a keen eye on the catwalks this Milan Fashion Week, you’ll have seen that the models walking down the runway looked incredibly familiar. Not because you’ve seen them on your Insta-feed or on your smartphone small screen, but because they’ve dominated the big screen (Lauren Hutton) and earned their model stripes with a catwalk career that spans decades (Naomi Campbell). Designers like Prada and Versace went all out featuring appearances of some of the biggest names in the modelling industry including Naomi Campbell, Liya Kebede and Raquel Zimmermann turning fashion week a celebration of women of all ages. Prepare yourself for a major supermodel throwback.
As Prada presented a collection in which the past met the future, the model casting definitely reflected that same spirit. Among the new faces that Prada is known to introduce every season (being a Prada exclusive can boost any career) and the house’s runway regulars, was a line up completed with some very familiar names. Liya Kebede, Cato Van Ee, Saskia de Brauw, Arizona Muse and Raquel Zimmermann all made a runway comeback after several seasons of absence, appearing as representative icons of the brand’s history.
Versace’s army of strong women was no less stellar. Anne V, Adriana Lima, Doutzen Kroes, Irina Shayk and Naomi Campbell strutted down the runway in sporty outerwear and Donatella-inspired hairstyles, making it the most inclusive casting of the season in terms of race, ages and body types — a body positive diversity we all know the fashion industry lacks sometimes.
Meanwhile Bottega Veneta took it to a whole new level with 70’s runway icon Lauren Hutton walking in the show, which also celebrated the brand’s 50th anniversary. Even more, the grand finale included 72-year-old Hutton walking hand in hand with Gigi Hadid, both representing the past and present of the brand and the industry in general.
Are we facing a new trend in model castings? Aside from the big names, are brands trying to represent different types of consumers by showing different age groups? Time will tell if this was just a one-season wonder, but it was definitely refreshing to see more variety and matureness on the runway over the 16-year-old young faces we see every season. Now, let’s see what Paris has in store for us.
Like this? Follow Augusta twitter here…
For more catwalk trends and design inspiration, get the full report by joining WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.