One of the standout trends in Milan this year sees brands launching collections for younger design enthusiasts. WGSN Lifestyle & Interiors editor Laurence Pasquier reports
The youngest generation of design-conscious consumers received its own share of product innovation at this year’s Milan Design Week, as several leading brands start new ventures inside children’s market.
From miniaturised adaptations of now classic grown-up furniture, to brand new designs, brands are faithful to their signature style.
Kartell showcased a dozen new products by some of its most influential designers, including a rocking horse by Nendo, swing by Philippe Starck, or pedal cars by Piero Lissoni, as well as miniature versions of the iconic Louis Ghost chair, covered in playful illustrations.
Marcel Wanders also collaborated with Cybex on The Parents Collection, a range of mini furniture, rockers and opulent embroidered high chairs that enable parents to ‘pass on their creativity to the next generation’.
Another rocking horse was also one of the highlights on Gebruder Thonet Vienna‘s stand at Salone, designed by Swedish studio Front with the brand’s classic bent wood technique.