Oct 15, 2018 | By Harriet Kilikita
Apr 13, 2018
Next week, the design industry descends on Milan for Salone del Mobile and Fuorisalone, the city-wide events that, together, make up Milan Design Week. The biggest and most influential event on the design and interiors calendar, Milan sets the trend agenda for the year(s) ahead. Quite simply, it’s unmissable. But where to go first, with hundreds of events, talks and exhibitions filling the schedule?
WGSN to the rescue. Here, we highlight three shows that look full of promise. To see more of our agenda – the events that our editors are personally most looking forward to – subscribers can access our full Milan Design Week 2018 – Preview.
Dutch Invertuals never disappoints. Its annual Milan show is known for its blend of high-concept thinking and rich materiality. This year, the experimental Dutch design group partners with FranklinTill to present Mutant Matter, an exploration of ‘supernatural materials’ – human-made resources that are now being remade into the inspirational materials of tomorrow.
Prestigious design school Design Academy Eindhoven is taking a radical approach to its show this year, challenging its students to respond to the live community and local infrastructure of Milan. Via Crespi and Via Varanini will be the site for design interventions including an osteria turned into a basic income café, a laundromat that becomes a sandal-making factory, and a newsstand distributing a new publication called Misinformation Times.
Situated in one of Milan Design Week’s most bustling districts, Zona Tortona, Norwegian Presence‘s show brings together work by 30 Norwegian designers and craftspeople. The theme this year is Everything Is Connected, which looks at how a creative culture, sense of place and natural influences all shape a particular design culture. Norwegian designers are renowned for their sensitive use of materials and finishes, and this exhibition is shaping up to be a highlight for CMF.
Want to know what’s hot through the week? WGSN’s Lifestyle & Interiors team will be out in full force seeing and sharing the best of Milan. We’ll be posting our highlights here on Insider and also on the WGSN Lifestyle & Interiors Instagram account. Look out for #editortakeovers on the WGSN Instagram too.
Straight after the week wraps, we’ll dive deep into the trends with our comprehensive reports – from overarching macro trends, to CMF, print and pattern, experience design highlights and much more. Bring on Salone!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.