May 23, 2019 | By Alice Gividen
Request a demo to see WGSN for yourself.
Italy’s most important fashion designers take their craft from the catwalk to the streets by way of innovative art installation “Above the Below – Manhole Cover Art and the Wired City.”
The project, which includes the likes of Prada, Pucci, Missoni and other Italian fashion powerhouses, features 24 decorated manhole covers installed along Milan’s central streets of Via Montenapoleone and Via Sant’Andrea.
Mirroring Milan’s standing as both a graffiti mecca and couture capital of the world, the installation uses fashion-driven street art to redirect pedestrian attention to the intricate network of wires and cables that lie beneath the bustling city. Making two statements at once, the manholes beautify sidewalks with local artwork of global stature, while aiming to revise the notion that communication and technology are often taken for granted.
The expressive manholes mark the third edition of Metroweb and Tombini Art’s manhole cover art series. Last year’s edition, “Over the Under,” was designed by street artists like Space Invader and Shepard Fairey. Upon completion, the manholes were restored to prime condition and auctioned off for charity by Christie’s. “Above the Below – Manhole Cover Art and the Wired City” debuted on February 24th and will run through January 2016.
February 24 2015 – January 2016
Images courtesy of Huffington Post
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.