Jun 15, 2018 | By Sidney Morgan-Petro
Mar 02, 2011
In the middle of all the tradeshow madness, we stopped by the Holden booth at ISPO in Munich, to see our homie and all-around-favorite-person -> Mikey Leblanc. Not only were we impressed with Holden’s latest collection — including the recent collab with Vans — we were also floored by Mikey’s recent cover of King Snow for the 3.1 issue.
The rider-turned-entrepreneur is featured on the cover of the mag, olling a 44-stair to flat, wearing Holden pants (of course). When it’s brought up in the two-page spread that Leblanc’s style of snowboarding “isn’t snowboarding”, Mikey simply responds, “Why isn’t it?”.
And, if the cover itself doesn’t stir up enough conversation around the water cooler, King Snow’s Guest Art Director will. Illustrator/Graphic Artist Kathryn Macnaughton serves as Guest Art Director, providing us with her interpretation of the original King Snow logo as well as a bunch of her signature artwork and scribbles.
We are a huge fan of Kathryn’s work here at Stylesight, and really appreciate her whimsical, yet provocative, graphic style.
In addition to Ride and Holden, Leblanc is also sponsored by DVS, Matix, COAL, IS Designs, Ashbury…and as of most recent, Stance socks. We think this is particularly interesting, because, outside of the Outdoor market (think Thorlos and Smartwool) socks for Snow are often ignored. Sure, big brands have offered them in its lines, but no one brand offers well-made, design driven socks specifically for the action-sports consumer. This is a very smart move indeed. After releasing its initial line of skate socks in August 2010, the independently owned and operated company has delved into the world of high performance snow-specific socks for Winter 2012.
Stance lives up to its motto, the uncommon thread, by coveting creativity while keeping you warm with their Art Collection Series. Featuring original art created by some of their favorite artists, including skateboarders Russ Pope and Matt French, Stance pushes the envelope without forfeiting the high quality textiles and performance features the brand is known for.
Leblanc’s own designs for Stance Snow Socks feature 40% merino wool, 40% acrylic, 19% nylon, 1% elastine, and incorporates high performance features such as snowboard specific cushion placement, ankle and arch elastic support, smooth seamless toe closure, traction control, no-slip grip, and much more.
You can see the live footage here of Leblanc and his epic ollie here (my knees hurt just watching it).
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.