Mighty Mac Goes Retro


The revival of heritage brands is certainly nothing new, but we love when companies insure that their marketing is also in line with the products’ past. Coming from the same long-established company as Japanese-favorite, Rocky Mountain Featherbed, Mighty Mac is a traditional boating company who has seemingly come back from the dead with an appreciation of the past. Seen at the Capsule trade show, the brand’s look book made use of vintage-y pictures and authentic styles.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.