Oct 16, 2017 | By WGSN Insider
Request a demo to see WGSN for yourself.
Oct 28, 2010
Soho Beach House is an oasis in the less luxurious watering hole of Miami, that envelops the essence of the mid-century allowing you to launch into a new era and out of South Beach (which has indeed has gone south).
Once the historic site of the Sovereign Hotel, now this 16-story ocean-facing tower is home to a private members club, hotel and spa which, flawlessly mixes old-world decor with modern necessities of the 21st century.
One of the fears of vacationing in the days of yesteryear is that iMacs, a tiki bar with full wait service on the beach, a screening room that shows unreleased Hollywood movies and state-of-the-art technology may not be in close reach. Luckily the only thing mid-century about this hotel is the decor.
Along with the antique mechanical fans, Deco-inspired chandeliers and bed frames of the 1940’s come the above mentioned amenities including suites with king size beds, large flat screen tv’s and wrap around balconies.
The 2nd floor features a members-only cocktail bar with outdoor seating and a plunge pool.
The sunny city location also hosts Italian restaurant Cecconis and the Cowshed spa which is the largest one designed to date.
No Miami hotel is complete without an 8th floor pool and no vacation is complete without sipping a cocktail by said pool.
4385 Collins Avenue / 1 718 507 7900
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.