Aug 17, 2017 | By WGSN Insider
We’re finally back in New York after whirlwind week in hot ‘n’ hazy Miami. It was a more jam-packed week than ever this year, filled with two trade fairs, an exclusive Stylesight trend seminar, runway shows, presentations, cocktail pre-parties and champagne after parties. Miami Swim Week seems to get stronger each year, and this summer was no exception. Amidst the hustle and humidity, we spotted exciting trend direction for the season, innovative new brands and sizzling street style. Here are just a few highlights from the week. Also catch up on all our live updates from Miami at Stylesight: Twitter.
Hottest bikinis: Cia.Marítima
Nobody does bikinis like the Brazilians, and this collection had every enticing variation imaginable, from stringy monokinis to more playful 60s-style numbers (think: Gidget).
Coolest feather tattoos: Mara Hoffman
Everyone left the Mara Hoffman show exclaiming, “I want those feather tattoos!” Always the biggest event of the week, the Mara Hoffman show featured not only the coolest tattoos, but the best styling in this gypsy-in-the-desert-themed collection. These looks will dominate festival style next summer – you heard it here first.
Most must-have cover-ups: Suboo
Designer Sue Di Chio really elevated her game this year, first making waves at Sydney Fashion Week and now Miami. While she’s expanded her line with exquisitely crafted swimsuits, her signature cover-ups remain a standout. The sand-covered Oasis tent at the Raleigh and the post-storm breeze provided the perfect conditions to showcase Suboo’s floaty silk gowns and billowing beach robes.
Buzziest brand: Giejo
The oft-mispronounced name “Giejo” was the one on everyone’s lips this week. While we still aren’t completely sure how to say it, what we do know is that we LOVE the collection. The brainchild of PR guru Gabby Sabharwal, the line of retro-flavored, print-mixed suits has already won over covetable retailers like Barneys and Creatures of Comfort.
Best line by surfer-turned-designers: Mikoh
Surf-meets-swim was a major theme at this season’s trade shows, and sister design duo Mikoh was one of the first to make the connection. Not only have their suits become a favorite of surfers-off-duty but the most discerning of “swimistas.” The designers ramped up the fashion factor this season with crafty string details, delectable powder pastels and effortlessly cool cover-ups.
Best street style: Jhon Jairo Santos
Every bit of good street style we spotted out of the corner of our eyes or from behind in Miami ended up being this guy. Turns out he is a fashion editor at Metrovelvet. We bonded over thrift, traveling and Marni. He knows his stuff.
These are just a few highlights from the week – we witnessed too many great fashion moments to count. Here is a shortlist of some of our favorite brands from the shows. We’ll be rolling out more in-depth profiles on these brands, as well as preview pics from collections, within the next few weeks.
6 Shore Road | Aila Blue | Amir Slama | Anna & Boy | Aquarius | Callula Lillibelle | Cecilia Prado | Charlie by Matthew Zink | Conditions Apply | Hanne Bloch | Jo de Mer | Karla Colletto | La Belle Rebelle | Lee + Lani | Lilibon | Loomstate | Lupe Posse | Minimale Animale | Muther of All Things | Olasul | One Teaspoon | Parke & Ronen | Roksanda Ilincic | Verano High | Violet Lake | Zero + Maria Cornejo
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