MFW: Gucci- A fantastical manifestation of extravagant, beautiful clothes


Gucci AW18

MFW: Gucci. If ever there was a show that stopped everyone in their tracks and evoked some strange inner sentiments, this one (titled Cyborg Donna Haraway’s essay The ‘Cyborg manifesto” )  Gucci, from the mind of Alessandro Michele was it.

Inspired by the film, ‘Tale of Tales’, Michele approached Makinarium a company that produces visual effects. Six months in the making and the result – a pale green theatre with only operating tables as props around which models ‘ zomberly’ walked, carrying otherworldly accoutrements, some with replicas of their own heads, others, cradling a lifelike chameleon, a fawn, the Gucci snake, or a baby dragon.


Gucci AW18

Michele sent out a beautiful and elaborate mix of cultural and cross-gender silhouettes.  Russian Babushka scarves, tailored suiting – one with an apparent shroud, British tweeds, Chanel styled jackets, ballooning track pants, a flowing cape draped over a scarf print dress, pyjama suits, fluid trousers and gowns.

The list goes on with endless piles of fabulous jewellery and accessories strung around and across every form. Michele spoke of ‘being and becoming’ – is this his raison d’etre? – Lizzy Bowring


For more catwalk analysis and industry insight from our team, head to the Catwalks section on WGSN.

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