MFW Gucci S/S18: 70s glam rock interspersed with magpie opulence

Gucci clothes - from the Milan runway

Gucci clothes for S/S18

Milan: Elton John, the Gucci muse– of course – a match made in heaven! No yellow brick road at Alessandro Michele’s maximalist presentation though. Instead, there was a blue runway representing the waters of the Tiber (one of the most famous rivers in Italy) snaking through a smokey, surreal atmosphere – a deep and mysterious backdrop for glamorous and shimmering 70s and 80s pieces. Some have felt that this was a ‘dark presentation’ yet Michele’s considered approach to design is his mantra; “It’s a state of mind. It’s an idea of community and a really deep expression.” It is this poignant approach that resonates. The 70s glam rock interspersed with eclectic pieces spoke volumes of the ‘Magpie Opulence’ (that we predicted for this season- think: opulent architecture, royal retrospectives and historical patterns which create an individualistic narrative perfect for modern dressing) that underscores his success. It’s the formula with which we dress today, the individualistic synchronisation that is key to our personal DNA. Alessandro Michele for me underscores the importance of individuality in dressing. And, even when there are moments of “Really? Who will wear that? In actual fact, when you analyse many of the pieces, my response is “yes, I would love just one piece – jacket/dress/shoes/bag”, for the simple joy of playing dress up with silhouettes that celebrate unique style and have a commitment to putting a smile on my face.


Gucci clothes S/S18

Gucci new season

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.