Sep 13, 2019 | By WGSN Insider
Request a demo to experience WGSN.
French Label MF Girbaud has gone through many incarnations since it was established nearly 40 years ago, and this season things took a slightly twisted turn for husband and wife duo François and Marithé Girbaud. The message was an interesting juxtaposition of freedom and restriction, with smiling models literally dancing down the runway clad in what felt like mental institution-inspired garb. References to the infamous icon of insanity, the straightjacket, were evident in the abundance of clinical white woven jackets and separates as well the plethora of straps and ties that wrapped the body, even restricting the arms in the case of one ruched blue top. No strangers to the commercial market, the Girbauds made sure to keep things from leaning too far toward the avant-garde by melding playful, active elements into the mix. A neutral palette, utility details such as elastic toggles and performance fabrics, and touches of trompe l’oiel added just the right amount of practicality and wit to balance out the madness.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.