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Merry Christmas and Happy Denim Day!

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We’re winding down for Christmas here in the Denim department and will be back in the New Year when we will be kicking off  January with an exciting event in Berlin, just before Bread & Butter.

Sportswear International launch the new Denim Day on January 18th at Ellington Hotel to ring in Bread & Butter, Premium and Mercedes Benz Fashion Week. The event features many big names in denim, including G-Star’s Jos van Tilburg, Jason “The Jeansmaker” Denham, Adriano Goldschmied, Francois Girbaud, and Karl-Heinz Müller, founder of Bread & Butter tradeshow that is also a partner of the event.

Discussions with topics like “Generation Z- who is your next denim consumer?” and “How to hit the right jeans price point” will attend to the industry’s current concerns. The Stylesight Denim and Youth departments are busy preparing a trends presentation for AW11 and it’s looking inspiring!

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