19 hours ago | By Carlene Thomas Bailey
As menswear brands respond to the desire for truly wearable items, beautifully executed and up-specced workwear comes to the fore; get to know these brands now.
1. I LOVE UGLY
Hailing from New Zealand but fast becoming truly international, I Love Ugly continues to attract attention thanks to Valentin Ozich’s ambitious vision for the streetwear brand and its interesting campaigns. Sharp product messages with well-conceived graphic prints are key to the brand’s growth.
2. MIDNIGHT STUDIOS
Riffing on subversive grunge and punk themes while referencing Vivienne Westwood and Raf Simons, Shane Gonzales’ US streetwear label is amassing a cult following.
Continuing to think big, the designer’s ambition to put on a catwalk show demonstrates his vision for the brand.
Pronounced ‘quest’ – creators Joe Sadler and Derek Buse cite the land and ocean of California, along with the travels of the Pacific man, as key influences. Their effortless menswear pieces are crafted in luxury fabrics and, true to their brand ethos, are made in the US.
MORE: To see our full top 5 menswear edit, head over to WGSN here
Main image- I love Ugly from the collection.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.