This is what menswear buyers are picking for A/W 18/19

Curious about what you’ll be wearing next season? We asked the experts to fill us in on the trends they’ll be stocking for A/W 18/19.

Tartan plaid goes ROGUE.

This perennial Autumn print is a given, that’s for sure. But how it’s interpreted for A/W 18/19 feels completely refreshed.

“Within prints, tartan is having a big moment. Alexander McQueen, Dries Van Noten, and Michael Kors all made great use of tartan. Christopher Bailey did it in a very street-relevant way, as did Palm Angels who turned out an entire show in plaid, but the tracksuits really stood out.”  – Bruce Pask, Men’s Fashion Director, Bergdorf Goodman & Neiman Marcus, US

Bypass military looks for UTILITY STYLING.

Trade in the tired military jacket from some fresh utility detailing.

“A perennial military influence impacts A/W 18/19, though now it takes on a more utilitarian vibe for a recurring commercial capsule we regard as a must-have. In the opposite direction, a regal, almost Victorian approach to ceremonial attire will be palpable for Fall 3 and Holiday. These resonate with our market because of the low risk associated with historical and military references for men.” – Sofia Félix, Head of Fashion, El Palacio de Hierro, Mexico

“Although workwear staples such as denim and trucker jackets are always must-haves, this season was particularly rich in subversive blue-collar style. Similarly transformative, reworking multi-pocket jackets, work pants and overalls into technical designs with contemporary fabrics and muted colours is essential. A-Cold-Wall is definitely one to watch here.” – Ian Lu, Deputy Director Overseas Brands Resource, YOHO!, China


Balance all this utility with a SOFT TOUCH.

Patch pockets and nylon are great, but don’t forget the comfort factor.

“There’s a focus on luxury fabrics and soft touches for A/W 18/19: cashmere, velvet, shearling, flannel. Our customers respond to fabrics with beautiful hand. Zegna continues to be a master in fabric development and it was evident in the A/W 18 collection. There was an abundance of gorgeous knit sweaters, topped with fluid coats in wool, shearling, and nappa leather. The soft tailoring is something our customers appreciate; sophistication and comfort.” – Shannon Stewart, Vice President, GMM, Harry Rosen, Canada



COLOUR is important, but don’t go overboard.

New colour drives trends, but not the volume offers.

“I don’t hold a lot of water with colour-driven trends for menswear, because we so often cycle through our evergreen colours, with slight variations on shades. That said, this season is interesting, with the continuation of pink across tailoring and streetwear, along with a strong lean towards burgundy and barolo tones, often paired with shades of blue. I think the power of these colours is in their pairings. Rust is another strong direction; it goes really well with navy and is neutral enough to have a broad audience.” – Bruce Pask, Men’s Fashion Director, Bergdorf Goodman & Neiman Marcus, US

For more insights from top menswear buyers around the globe, click through to see the full ‘Buyers’ Picks A/W 18/19′ report here. 

Follow our Senior Retail Editor, Sidney Morgan-Petro, on her retail journey @sidlouise.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.