Men’s London Shows: Denim Highlights

We were all very excited about London’s first standalone men’s fashion week held over the weekend. The event saw a vast array of collections, presentations and special talks from popular British designers such as Paul Smith, Jonathan Saunders and Christopher Kane. Here are our favorites from the world of denim:

Christopher Shannon

Christopher Shannon has been making waves in the menswear scene since winning the Newgen Men sponsorship in F/W 10. Shannon described his S/S 13 collection on the London Fashion Week website: “There’s quite a lot of embellishment going on, that’s quite giddy for me. SS13 has touches of Peter Blake and British folk with quite boysy sports pieces.” We love the feature trucker jacket covered in patches, and his ingenius use of frayed and patched stripes to create allover texture.

Martine Rose

Prior to launching her own label, London-born Martine was a founding member of the highly acclaimed fashion label LMNOP and has received both Newgen Men and Man support to showcase her collection in London. Her S/S 13 collection is based in Bernini’s sculpture, in particular The Rape of Persephone, and was heavily doused in denim. Upsized silhouettes were key with a strong focus on the oversized baggy pant, and a real 90s influence drove an overall baby-pale wash-down. Fabric-blocked truckers and shirts were also key.


The well-established You Must Create is no stranger to denim, and the brand often includes some great indigo pieces in their collections. This season, “Vintage Kimono prints, early 60’s West Coast surf culture and late 80’s casuals” inspired their S/S 13 collection. Standout pieces included the chambray blouson jacket and the popover 50s bowling shirt. Pants came mostly raw, tapered and cuffed with dropped and relaxed top-blocks. Ultimately YMC’s goal is to expand the brand internationally, including Paris and New York.

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