Men Prefer Sport Watches For Active & Formal Looks

In the US, sport watches reign supreme in terms of desirability and sales. Sport watches offer masculine appeal and durability, or at the very least look suitable for activity. If you look at timepieces that were considered “sport watches” back in the 1940s and 1950s you won’t notice too many similarities with today’s offerings. It is all about visual design today.

Images left to right: Panerai, Rolex

The modern sport watch exudes “active” in its name and design. These watches are by no means segmented to the low-end only. Many luxury watch brands thrive on high-end sport watch products that will never likely get dirty. Men prefer watches that suggest something about who they are or who they want to be. Today’s man values active pursuits or at least thinks that other people might. For that reason you won’t see too many young businessmen with small and slim dress watches.

Images left to right: Linde Werdelin, Luminox

Even traditionally simple dress watch styles have taken cues from sport watches by offering larger sizes and more durable designs. Still, even in suits and formal wear men will often prefer a sport watch to go with their outfit. Watches intended for formal attire not seeking to be inherently sporty might still benefit in hints of sporty design for the boldest and more fashionable effect.

By guest blogger: Ariel Adams

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  • Rolex is the nice watch.

  • It just puts the classy style in men when it comes to watches. Even for me, I’d still prefer these type of watches. They just suit almost every occasion. Interesting insights there. Thanks for sharing!

  • Alan West

    Why do people need to look sporty? For kayaking, swimming, bike riding and camping/hiking, your basic Rolex or Tudor oyster is fine, or indeed anything whatsoever with water resistance of 50m. Or even 30m. I have ridden quite a few kilometres wearing an automatic skeleton watch with a 30m water resistance rating, and an older 30m watch had many many hours of swimming. Yes, you can snorkel with a 50m watch to whatever the sore ear depth is. 5 metres? 10 metres?
    Desk divers seem ridiculous. Plenty