Jan 16, 2018 | By Alice Gividen
In the US, sport watches reign supreme in terms of desirability and sales. Sport watches offer masculine appeal and durability, or at the very least look suitable for activity. If you look at timepieces that were considered “sport watches” back in the 1940s and 1950s you won’t notice too many similarities with today’s offerings. It is all about visual design today.
The modern sport watch exudes “active” in its name and design. These watches are by no means segmented to the low-end only. Many luxury watch brands thrive on high-end sport watch products that will never likely get dirty. Men prefer watches that suggest something about who they are or who they want to be. Today’s man values active pursuits or at least thinks that other people might. For that reason you won’t see too many young businessmen with small and slim dress watches.
Even traditionally simple dress watch styles have taken cues from sport watches by offering larger sizes and more durable designs. Still, even in suits and formal wear men will often prefer a sport watch to go with their outfit. Watches intended for formal attire not seeking to be inherently sporty might still benefit in hints of sporty design for the boldest and more fashionable effect.
By guest blogger: Ariel Adams
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.