Jul 19, 2017 | By Carlene Thomas Bailey
Get more with a WGSN membership. Click for a demo.
Organic skincare company Melvita has launched a new line of haircare products formulated with a “gentle organic” formulation that includes plant oils and floral waters. The sulphate-and-silicone-free products comprise of two shampoos and a conditioner. The Gentle Nourishing Shampoo is made from hydrating extracts of orange blossom floral water and wild flower honey to treat dry hair. For hair in need of a detox, try the Gentle Purifying Shampoo, which features lemon and rosemary essential oils to target oily roots. Finish with the Gentle Conditioner, a lightweight conditioner containing safflower oil, to soften hair, and shea butter, to nourish for a silky smooth finish.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.