MELBOURNE: The Cycle Shop
By Sarah Ryan Hecht

Australian staple Country Road has collaborated with niche bicycle brand Tokyo Bike for its latest pop-up concept, The Cycle Shop.

Mar 11, 2014
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Australian staple Country Road has collaborated with niche bicycle brand Tokyo Bike for its latest pop-up, The Cycle Shop. Situated within Country Road’s South Yarra and Chadstone boutiques, these wood-encased shop-in-shops feature an exquisite collection of Country Road-designed menswear showcased alongside minimalist bikes and accessories. “We wanted to address the growing popularity of the city-cycle movement in recent years, and to combine that with the sportswear trend that is coming into casual streetwear,” says Country Road Managing Director Sophie Holt. “The Tokyo Bike bicycles are minimalist and classically stylish.” A unique range of brass bells, leather bottle holders and the classic Brooks saddles complete the product mix. –Sarah Ryan Hecht

The Cycle Shop at Country Road

252 Toorak Road, South Yarra, VIC 3141

Chadstone Shopping Centre, #339-345, Dandenong Road VIC 3148

Open until April 2014

Photos courtesy of Broadsheet


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